Gaining coverage - and links - around the globe
There are several ways we support our clients when it comes to international digital PR. For UK brands with a global presence, we’ll secure local country coverage on relevant and authoritative publications. For other clients whose objectives focus on depth, breadth and relevance of links, we’ll create stories with international appeal to maximise coverage potential. We also work directly with clients based in the US and Canada.
In an age where pretty much anyone in any country can consume media from any other country, the reality is that securing coverage on international sites adds value for almost every business. That’s because international PR can build your brand and drive awareness amongst new audiences and, just as crucially, diversify your link profile – leading to stronger SEO visibility in your key market or markets.
Our team of international experts
Our award-winning PR team has relationships with media titles from Argentina to Australia via Canada, Germany, New Zealand and many more. We’re UK-based but our ambitious, experienced team contains German and Portuguese natives, team members with experience living in the Philippines, Spain and Australia as well as fluency in English, Portuguese and German.
Our creativity cuts through all across the world, but we also work closely with our Strategy team to really understand our clients’ audiences which is key when crafting campaigns for different markets; understanding cultural nuances can ensure that a story flies globally.
On top of that, Propellernet operates a ‘work where you work best’ policy and on occasion that sees our PRs working from another country which really helps with exposure to and understanding of different media.
Our International PR track record
From the start of 2023 until the end of June 2024, we’ve secured 8,000+ pieces of coverage on international sites in 90+ different countries and we’re incredibly proud of those numbers. Those sites include CNN, NBC, New York Post, USA Today, CBS, Fox News, Forbes, Bild, Marie Claire Greece, the Times of India and Welt.
The benefits of international PR
Reaching the right audience
We’ll get you coverage where it matters most and where your target audience will see it. For clients based outside the UK that means primarily focusing on the media titles in your country, though your audience will be consuming some ‘international’ media too and so we’ll find the right matches and target them.
For clients based in the UK but operating internationally, we’ll typically focus on earning coverage on sites in the markets where your products or services are available, with a secondary focus on strong and relevant media titles in other countries.
Our team’s international coverage record proves that being UK-based is no barrier to securing brilliant, value-driving coverage around the world. We can do it all!
Diversifying link your profile
We know that Google gets a bit tired of seeing links from the same old sites, so it's always front of mind for us to pitch our stories to new sites, where possible.
Sometimes that means finding ways to make our clients relevant to related or more niche media verticals we’ve not yet explored, but sometimes it means making sure there's an international angle to our work.
So many of our stories centre on creativity, information or news that has worldwide appeal and so we'll pitch to a range of international sites (on top of those sites in our focus markets) to generate links from new domains for maximum SEO value.
Check out all the areas we cover for digital PR or read more about our approach to digital PR press office.
