After moving to the UK from Germany at the age of 19, Lena started her degree in Media and Communication Management, and soon discovered the world of Digital PR during an internship at a London-based agency. She focused on the German-speaking markets, specialising in creating campaigns and gaining links in the DACH region, which truly sparked her joy for the industry.

In 2023 she moved to Brighton and joined the Digital PR team at Propellernet, brining with her an abundance of passion and new perspectives in the Digital PR world. Lena loves using her native language and sharing her knowledge of the German-speaking media landscape with the wider team.

Outside of work, Lena enjoys travelling and she takes great pleasure in the small things too, like her commute into the office along the gorgeous Brighton seafront (as long as the sun is shining!).