The Digital PR Podcast #2: Reactive PR with Sophie Rhone

Lou and Steve return for Episode 2 to chat with digital PR consultant, Sophie Rhone, about reactive PR and its growth in popularity in the digital space.

Now, we all know that reactive PR, or ‘newsjacking’, isn’t anything new, it’s been a staple part of more traditional PR channels for, well…ever. But as the space between traditional PR methods and digital blur even more, reactive PR is definitely becoming an increasingly used tactic to build links and get great coverage.

Lou and Steve chat to Sophie about all things reactive PR, from the different types; the balance of reactive vs campaigns; how to work reactively with a client and stakeholders; when you should comment (and not!) and when is a link worth it.

The full episode is available now on Spotify, Apple and leading podcast platforms. Subscribe for future episodes.

Next up, we are talking agency culture with Bottled Imagination’s co-founder, Luke Cope. Out next week.