He started his digital career in 2003, in the early days of Google Ads and Yahoo and long before the iPhone existed. Since then, Jim’s worked across search, social, display and video for brands big and small.

Today puts his channel experience to good use, working with data to develop forecasting models. “It takes the uncertainty out of budget and campaign planning, helping teams and clients make better decisions.”

Outside of work, his two main passions are football and food. “I started coaching a youth football team a few years ago. It’s so rewarding seeing the kids develop as players and growing up as friends.” He also changed to a plant-based diet three years ago. “I enjoy cooking for my family and friends as well as eating out so it’s been a big change, but I’m really enjoying the challenge.”