Entering the digital realm in 2021, Paid Media offered Laurence a new kind of challenge after studying filmmaking at university.

“I really enjoy creating compelling narratives that resonate, understanding complex algorithms and discovering audience insights”. These are all aspects which drive him day to day.

Outside of work, Laurence has an incredible wealth of knowledge and passions, from kneading dough in the kitchen to interrogating Philosophical theories. Still early in his career, Laurence is eager to learn and dive into the digital world. “I’m less interested in the end goal than the journey itself, always seeking the next rock to unturn”.