Her career started in PR agencies, before working in-house, doing e-commerce for household brands and eventually joining us in 2015. “I moved to Propellernet as my first job in SEO and stuck around. I feel like I’ve had the really interesting experience of joining the digital PR industry in its infancy and getting to grow with it.” She’s worked on some incredible campaigns, including the multi-award-winning Music Mapped campaign for Celebrity Cruises.

And she’s also built up quite a name for herself by making her “incredibly niche” digital PR TikToks. “I’ve had a blog in the past, but started using TikTok in 2020 and it rekindled my love for creating online content. I was a bit nervous to publicly share my videos at first. But it’s really made a big difference to my career and I’ve made loads of lovely internet pals with it. I feel pretty happy about that!”