Sam is one of those rare people who can combine analytical skills with creative flair. He is as passionate about analysing data as he is about playing in bands, and he brings his enthusiasm for both to his role as managing director here at Propellernet. His background in mathematics and business consulting provided a foundation to embark on a journey into digital marketing in 2011 when he left London to return to his hometown, Brighton. “I’ve built a career based on my ability to tell stories using data and imagination.”

Sam lists his specialist skills as enthusiasm, empathy and environmental concern. “I also love sport and trying new experiences with my family – especially out in nature.” And something you might not know about Sam? “When I married my wife, we merged our surnames. I love what that symbolises.”