Achieving peak organic visibility for CV Villas
How we turned the world’s bluest blue into record breaking site visibility
CV Villas wanted to establish itself as the go-to brand for luxury villa rentals in the most breath-taking locations around Europe. They needed a story that would resonate on a global scale, attract high-quality backlinks directly to key category pages, and elevate their search engine rankings, particularly for highly competitive keywords such as "Greece villas." Without creating supporting onsite content, we needed to create something that was not only engaging and gave journalists a reason to link to the CV Villas website, but also visually stunning, encapsulating the essence of their villas.
What we did
Digital PR
Press Office
The results
The success of the World's Bluest Water story saw us surpass our annual link target by 744% in just one month, significantly boosting the brand's visibility & SEO rankings.
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Pieces of coverage
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Brand mentions
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Increase in visibility for 'Greece' terms
Our approach
In the lead up to peak summer bookings, it was key that we crafted a travel piece that set itself apart from hundreds of other stories regarding the best locations to visit. To capture media attention, we focused on a visually-driven campaign highlighting the world’s picture-perfect seas, perfect for a company specialising in luxury villas.
We set ourselves apart by focusing on a unique methodology: cross-referencing unfiltered images of beaches worldwide with the YInMin Blue colour code – also known as the ‘bluest blue’. Creating an all new, scientifically-backed travel wish list for anyone seeking deep blue waters. By leveraging stunning visuals and compelling data, we ensured that the results were both informative and unlike anything that had been done previously.
The impact
The “World’s Bluest Water” press office piece not only captivated the media and the public but also delivered substantial SEO benefits. CV Villas saw a notable increase in organic search visibility, with the site reaching an all-time high, and climbing to the top position for critical keywords, ranking #1 for keyword ‘Greece villas’, and surpassing major competitors such as Airbnb, TUI and Booking.com. The extensive media coverage, including mentions in Metro, Time Out, Marie Claire, and USA Today, positioned CV Villas as a leading authority in luxury villa rentals.
"This is a truly fantastic result – a huge well done to the Propellernet Digital PR team! It’s great to receive recognition from industry peers and everyone at CV Villas has loved seeing the coverage coming in as well as the SEO impact it's led to"
