Buckle Up: Propellernet Enter Third Year With Auto Trader

This summer we are excited to be entering into our third year of working with Auto Trader, using Digital PR to build brand awareness and organic visibility for their New Car and Electric Car offerings.  

Propellernet has been working with Auto Trader, the UK’s largest automotive platform, since the summer of 2022 where we focused on improving rankings for their Sell-My-Car pages. Our Digital PR work for that first year has recently been shortlisted for the ‘Best Use of PR in a Search Campaign’ at this year’s Global Search Awards, and over the past 12 months we’ve turned our attention to producing the same SEO gains for Auto Trader’s Leasing pages. Over the last year for Auto Trader we’ve: 

• Created dog treats formulated to calm car-sick pups’ tummies (along with research showing which dog breeds are most likely to be car sick in your leased car) 

• Discovered which music acts help you concentrate on the road the most 

• Proven that the parallel parking manoeuvre causes drivers the most stress 

Last year we also started Digital PR work to raise awareness of Auto Trader’s fantastic electric vehicle propositioning and we’re looking forward to continuing our Digital PR focus in this area over the next 12 months. As a company with B Corp status, we’re hugely proud to be working with Auto Trader who has gone to incredible measures to help promote the benefits of electric cars and make the switch to electric as easy as possible for drivers.  

Laura McNally, Auto Trader’s Consumer Marketing Director, commented “Auto Trader are committed to being Net Zero by 2040, and with Propellernet holding sustainability at the heart of its business as well, we’re really happy to be continuing our partnership with them; it’s one built on success, trust, transparency and purpose.”   

“The team at Auto Trader are such a positive and inspiring team to work with, so with two years of Digital PR with them now under our belt, it’s so rewarding to see the long-term search impact that our online campaigns are creating. These brilliant SEO results have got the Propellernet team revved up to start another year of delivering creative stories for this pioneering and ambitious brand” – Stephanie Finch, Digital PR Director.  

If you’d like to chat to Stephanie about how she and the team could support your business, do get in touch or take a look at how we use digital PR to boost SEO and brand visibility both in the UK and internationally.