Propellernet secure Silver at the UK eCommerce Awards

We’re thrilled to have taken home the Silver commendation award for our work with iCandy at the UK eCommerce awards last night!

We were commended in the category of eCommerce Search Campaign of the Year. The competition was tough, with 10 other great agencies in the mix.

Our entry explained the integrated SEO works we planned and implemented, alongside their inhouse team, to double non-brand clicks and increase organic visibility to be representative with how well known and well loved the brand is.

Targeting expectant and new parents, the integrated SEO strategy focused on improving search rankings for key commercial terms through technical SEO, content creation and digital PR link building via cost effective press office tactics.

We achieved page 1 rankings for high volume, key commercial terms like “pram” and “pushchair,” with non-brand organic clicks increasing by 313%, generating an additional £24,500 in revenue, smashing our original targets. The campaign delivered exceptional ROI and brand visibility despite budget constraints, showcasing a creative and effective SEO strategy.

We’re proud to be recognised alongside other talented agencies!

If you’d like to see more about all the work our brilliant team do, take a look at our case studies. Did you know we have a podcast about all things Digital PR? Browse all our episodes here. If you’d like to work with us or get in touch, you can do that here.