Propellernet shortlisted for eCommerce Search Campaign of the Year

We are delighted that Propellernet, in collaboration with our fantastic client iCandy, has been shortlisted for the prestigious UK eCommerce Awards. Our iCandy campaign has been recognised in the “eCommerce Search Campaign of the Year” category, a testament to the innovative strategies and impactful results we’ve achieved together.

The nomination highlights our campaign’s core objective to boost iCandy’s organic visibility and non-brand clicks. Given the brand’s existing fame and recognition, the challenge was to elevate iCandy in search results to match its real-world renown with which we’ve managed to make significant strides.

Through targeted keyword research and an integrated SEO programme, including technical SEO adjustments, content strategy and consequent engaging content creation as well as link building via digital PR efforts, we’ve improving iCandy’s rankings for highly competitive non-brand keywords such as “pram” and “pushchair”. Our digital PR press office stories secured high-quality backlinks from prominent sites like Sky News and Huffington Post.

We are immensely proud of this collaborative success and are looking forward to the awards ceremony on 16th October. Good luck to the iCandy team; your partnership and trust have made this achievement possible. Here’s to hoping we bring home the win!

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