Propellernet Shortlisted for Two Global Search Awards

We are thrilled to announce that Propellernet has been shortlisted for not one, but two prestigious awards at the Global Search Awards 2024. Our digital PR campaigns for PureGym and Auto Trader have earned us nominations in two highly competitive categories: ‘Best Use of Content’ for PureGym and ‘Best Use of PR in a Search Campaign’ for Auto Trader.

In the ‘Best Use of Content’ category, our innovative evergreen content marketing Fitness Report for PureGym utilised the clients’ own data and insights, further positioning the brand as market leader. The campaign not only secured coverage in prominent international publications like NY Post, Vanity Fair Italy, Women’s Health Spain and Forbes India, but it also gave significant exposure to many of its personal trainers and brand partners. So far, the evergreen content has secured near 300 pieces of coverage and continues to earn passive links to this day.

Our ‘Best Use of PR in a Search Campaign’ nomination recognises our outstanding work with Auto Trader. Despite the challenging online media landscape, we managed to surpass our annual link target by 55%, significantly improving SEO visibility for Auto Trader’s all important ‘sell-my-car’ page.

Winners will be announced on 19th September in Krakow, Poland – here’s wishing the PureGym and Auto Trader teams the very best of luck!

If you’d like to see more about all the work our brilliant digital PR team do, hop over to our digital PR insights page. Did you know we have a podcast about all things Digital PR? Browse all our episodes here. If you’d like to work with us or get in touch, you can do that here.