We know - and love - travel
We’ve been working with travel clients since Propellernet formed back in 2003 and at one point, half our agency was dedicated to servicing travel clients specifically. We’ve seen, and worked alongside our travel clients throughout it all; the Eyjafjallajökull eruption and ash cloud, the Covid pandemic and the demise of Thomas Cook to name just a few of the more interesting(!) milestones.
While our agency structure has changed, our dedication to understanding the travel industry and supporting the brilliant brands within it has not. If you’re looking for a digital marketing partner then we should talk; get in touch. But in the meantime, check out some of our travel experience below.
Travel clients we work with or have worked with
How we help travel clients win
Technical SEO
We ensure that Google and other search engines can find and crawl your website - and that it provides a great experience for visitors.
Content
We ensure that your site reflects all the ways people search for and think about travel - from collection and destination pages, to editorial inspiration.
Digital PR
We make people aware of and excited about your brand on the sites they're reading, day-in, day-out. And we get those all-important links.
PPC
We ensure that you're there when people search travel - and we do so in a way that delivers ROI.
Paid social
We plant those seeds and ensure you're there when your target audience is just hanging out online.
Above the Line
We grab attention - from Sky TV ads to digital OOH, we put you in front of the right audience at scale.
Analytics
We ensure that you have the accurate data you need to make informed decisions - from site behaviour to call tracking.
CRO
We help you experiment and implement tweaks to the site that encourage conversions.
Travel marketing: What we know
We understand that in travel marketing, we’re not just selling holidays; we’re bringing dreams and experiences to life. Each campaign we craft focuses on making the intangible feel real by evoking the emotions, anticipation, and adventure that only travel can offer. Through powerful storytelling, we aim to transport audiences to places of relaxation, self-discovery, and cultural immersion, capturing that sense of place and adventure from the first impression to booking.
The travel booking journey is unique – customers invest time researching, comparing, and planning. That’s why we approach travel marketing with a full-funnel, multi-touchpoint strategy that ensures you reach your audience at the perfect time and with a message that resonates. From brand-building awareness to seamless conversion and customer retention, we’re here to support the full customer journey.
Our goal is to build anticipation and connect with travellers through the emotional and aspirational triggers that drive travel. Let us help your brand become part of their journey – from that first spark of wanderlust to booking and beyond.
The whole team are a joy to work with. No matter which area of digital marketing it is, they always provide the right level of analysis & insight to help us make better decisions. I would thoroughly recommend having Propellernet on your team.
Travel awards we've won
The UK Search Awards 2024: CV Villas
Finalist: Best Use of PR in a Search Campaign (Large)
The UK Search Awards 2024: CV Villas
Finalist: Best Use of Search - Travel/Leisure (SEO) (Large)
The Travel Marketing Awards 2024: Explore Worldwide
WIN - GOLD STANDARD: Integrated Campaign - Up to £500,000 Media Spend
The Travolution Awards 2019: Celebrity Cruises
WIN: Best Use of Content
The Drum Marketing Awards 2019: Celebrity Cruises
WIN: Best SEO
The Drum Search Awards 2019: Celebrity Cruises
Shortlisted: Most Effective Use of Content
The Travolution Awards 2019: Celebrity Cruises
WIN: Best Use of Content
The Travolution Awards 2019: Celebrity Cruises
WIN: Best Use of Search
The UK Content Awards 2019: Celebrity Cruises
Shortlisted: Travel/Leisure Content Campaign of the Year
The Travolution Awards 2016: Kuoni
WIN: Best Use of Search Engine Marketing
The European Search Awards 2016: Kuoni
WIN: Best Use of PR in a Search Campaign
The DMA Awards 2016: Kuoni
BRONZE: Best use of search, natural and paid for
The UK Search Awards 2016: Kuoni
Shortlisted: Best Use of PR in a Search Campaign
The European Search Awards 2014: Forest Holidays
WIN: Best Use of Search, Travel & Leisure
The Content Marketing Association Awards 2013: Forest Holidays
WIN: Best Travel & Leisure
The Travel Marketing Awards 2011: To Tuscany
WIN: SILVER STANDARD: Best Use of Search Engine Optimisation
The Travel Marketing Awards 2010: Sovereign Luxury Holidays
WIN: Best Use Of Search Engine Optimisation